Spending on Social Advertising Is on the Rise (Report)

2016 may have been the year of growth, but 2017 promises to be a year of change for marketers.

Growth across social networks was a defining feature throughout 2016. While the increase in mobile and media consumption made headlines, the underlying growth–spending on social advertising–will yield more change. A fourth-quarter report from data science and media technology provider 4C Insights examines the evolution in social advertising spending.