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Someone Wants to Use Google AdWords as a Weapon

Headshot of Angie Moore
By Angie Moore

I’m surprised. I’m shocked. I’m intrigued. And what’s even crazier is, even though I have personal feelings on the issue, I’m not sure I’m comfortable with this new activism strategy.

Every day, I and my agency, Eleventy, use Google AdWords to help connect brands and people we believe might be interested. And, because the majority of my day is spent specifically working on nonprofit marketing and fundraising, I am especially appreciative to all that Google has made possible to charities.

So,

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Headshot of Angie Moore

Angie Moore

Vice President, Strategy & Development
Eleventy Marketing Group

Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
 
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.

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