SocialMedia is a new kind of widget ad network

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Seth Goldstein and David Henderson have teamed up with one of the leading Facebook application developers and launched SocialMedia: part widget developer, part widget hosting provider/ad network. Along with Lookery, the company is one of the first providers of monetization services for Facebook application developers — filling some of the vital Facebook Platform infrastructure gaps.

Goldstein and Henderson, internet advertising veterans (Goldstein founded Site Specific, one of the first internet ad agencies, in 1995 and Henderson was DoubleClick’s very first VP of Sales) who worked together more recently Root Markets, joined with David Gentzel, developer of the popular Trakzor



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