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With no shortage of advice on social media best practices, it’s great to discover a piece that immediately demonstrates its value.
The Grade Guide to Social Advertising, published by marketing automation firm Eloqua, responds to core questions on social advertising — what is it, why it’s important and how to make it work.
A preview and a download link to this crash course are at the bottom of the post.
The content of this free, short e-book, written by Leslie Poston, is accessible and relevant to the vast majority of marketers — those who acknowledge that social media applies to them, are comfortable with their current social media endeavors and are ready to add social advertising to their mix.