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Social media marketing services firm Brand Networks has received a whopping $68 million in funding from New York-based AEA Investors. To put that number into perspective, competitor—and much more well known—Vitrue garnered an initial funding round that equaled $3.8 million and followed it up with rounds of $10 million and $17 million before Oracle snatched it up for $300 million.
What's more, it's the first time that the seven-year-old Brand Networks has received money from a third party, as CEO Jamie Tedford—a self-described "ad agency refugee"—launched Brand Networks in 2006 after leaving Arnold Worldwide.