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While Facebook and Twitter are increasingly becoming an integral part of the Super Bowl marketing mix, there is a growing debate over their true value and effectiveness beyond generating buzz.
After GoDaddy.com runs ads in its ninth consecutive Super Bowl, Barb Rechterman, CMO at the Web domain company, said social stats would be examined for sentiment analysis and audience growth. Her company plans on teasing out one of its two 30-second spots via Facebook, Twitter, YouTube and Google+.