2014: The Year the Social Media Silos Come Down
Why it's time for the barriers between social media management and customer service to fall.
Leslie Campisi is managing director, U.S., at Hotwire, a global communications consultancy serving technology companies and digitally enabled brands, where she oversees operations in New York City and San Francisco.
Social media management. Customer service.
The first is a modern construct, the second is as old as business itself. Yet consensus still holds that the two are distinct disciplines separated by the dreaded “silos” — silos with potentially disastrous effects on a brand’s ability to communicate and, more importantly, engage with the public.
2014
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