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With the changes in consumer behavior and so many options for digital media, channels and devices, deciding where to allocate your advertising budget can be a challenge. A first-quarter-2017 report from 4C Insights examines the current state of social marketing, and highlights areas of major growth.
4C Insights looked at how more than 900 brands spend more than $130 million to advertise on Facebook, Instagram, Snapchat, Pinterest and LinkedIn. Overall, 4C found that advertising spend is up more than 60 percent compared with last year, and social has become a core component in brand strategy.
Instagram is reaping the benefits of much of this growth, and it seized an opportunity in the first quarter to reach 1 million advertisers.