Social Commerce Is Here, But Is It Ready for the Mainstream Consumer?

Why insiders say we've still got a long way to go.

Social commerce: buzzword or viable strategy? Getty Images

Between “buy it” buttons on Pinterest and shoppable posts on Instagram, social commerce feels less like a feature of the future and more like a possibility of the present.

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@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
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