Social Commerce Is Here, But Is It Ready for the Mainstream Consumer?

Why insiders say we've still got a long way to go.

Between “buy it” buttons on Pinterest and shoppable posts on Instagram, social commerce feels less like a feature of the future and more like a possibility of the present.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in