The Social Anatomy of Cory Booker's Misstep

Tracking the Newark mayor's social buzz


Exactly how far does a political misstep travel in the world of social media? Thanks to a number of emerging analytics tools—newsrooms, campaigns and their respective staffs can spend time picking apart the ramifications of a candidate's actions in the ever-exploding social sphere. Cory Booker's appearance on Meet the Press this Sunday provided an excellent opportunity to gauge just how much a gaffe resonates, and how long it lives.

Using VoterTide Pro, a social analytics dashboard focused solely on tracking the every move of politicians across social networks, websites and blogs, it appears that Booker's critique of President Obama's attack ads blew up on Twitter.

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