The Social Advertising Race Has Begun

When Google and Facebook launched their social identity platforms over a week ago, few people realized the changed that occurred. It’s not surprising that few took note. Over a week later, there are less than 100 sites that have publicly integrated with Facebook Connect. Compare that to the more than 150 applications that were being launched daily immediately after the Facebook platform launched last year.

The platform continues at a steady pace but the rate of new Facebook Connect implementations is not growing as quickly. While the pace may be slow, all of that will be changing very soon. Personally, I’ve been working on my own application that will launch within days and I have read hundreds of other people state that they are in the process of integrating with Connect as well.