Performance Marketing

So, This Is Happening: Lyft Will Offer Justin Bieber’s New Album for Half Price

The ride-sharing app goes pop

By Christopher Heine

November 9, 2015

Both Lyft and Uber like to pontificate about how consumers will someday use their mobile apps for all kinds of things involving cars—not just rides. Now, Lyft is taking a step in that direction by getting into your digital-music playlist.

Christopher Heine
@Chris_Heine Christopher Heine is a New York-based editor and writer.
Recommended articles
You Might Like

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

3 Insights From CES 2021 to Help Marketers Forge Connections in a Cookieless World

By Grace Murphy

Upfronts Success Depends on Data and People-Based Identity

By Jay Prasad, Chief Strategy Officer, LiveRamp TV

Navigating Identity Through the New Era of Privacy

By Michael Zacharski, CEO, ENGINE Media Exchange

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}