Saturday Night Live has become notorious in recent years for its spoofs of brands that are often almost too realistic.
In its latest parody, SNL host and Massachusetts native Casey Affleck took on Canton, Mass.-based Dunkin' Donuts, playing one of the chain's "real" everyman customers. And as Business Insider pointed out, the fake commercial signals Dunkin's bigger branding issues as it looks to expand outside of the East Coast.
But the spot is also another example of Facebook's ongoing freebooting—the process of stealing and reposting videos— and piracy problems, according to data from analytics company Canvs.
After airing on TV Saturday night, SNL posted the video to its YouTube account, where it's received 2.9
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