In its latest attempt to stitch together augmented reality with ecommerce, Snapchat is offering shoppers at the Levi’s store in Walt Disney World’s Disney Springs the ability to buy a limited-edition Levi’s x Mickey Mouse hat directly on the app.
Starting Oct. 27, Snapchat users who scan a Snapcode at the Levi’s store will trigger a Rube Goldberg-type experience, activating a special lens to “try on” the hat that features the world’s most popular rodent. The lens includes a button to “shop now,” and the shopping experience, powered by Shopify, will let them add the item to their bag and buy it for $25.
Unlike the company’s previous
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