Snapchat’s Newest Ecommerce Experience Brings Together Levi’s, Disney and AR

A good old-fashioned omnichannel experience through technology


In its latest attempt to stitch together augmented reality with ecommerce, Snapchat is offering shoppers at the Levi’s store in Walt Disney World’s Disney Springs the ability to buy a limited-edition Levi’s x Mickey Mouse hat directly on the app.

Starting Oct. 27, Snapchat users who scan a Snapcode at the Levi’s store will trigger a Rube Goldberg-type experience, activating a special lens to “try on” the hat that features the world’s most popular rodent. The lens includes a button to “shop now,” and the shopping experience, powered by Shopify, will let them add the item to their bag and buy it for $25.

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