Snapchat’s Integration With TurboVote Helped Over 400,000 U.S. Users Register to Vote

More than 600,000 signed up for custom election reminders

Many Snapchat U.S. users 18 and over saw this Snapchat

More than 600,000 people in the U.S. took advantage of Snapchat’s deep integration with TurboVote in support of National Voter Registration Day.

The messaging application teamed up with the nonprofit, nonpartisan organization to send all U.S. users 18 and over a custom text and video message containing a link to this page, powered by TurboVote, where they could sign up for election reminders, register to vote and apply for absentee ballots.

Snapchat said more than 600,000 users signed up for TurboVote’s custom election reminders, and over 400,000 of those users were assisted by TurboVote during the voter-registration process.

A majority of those users were between the ages of 18 and 24, and the top 10 states in terms of signups were: California, Florida, Georgia, Illinois, Michigan, North Carolina, New York, Ohio, Pennsylvania and Texas.

Mike Ward, program director of Democracy Works, which created TurboVote, said in a memo, “To provide some perspective, TurboVote launched in 2012, and it took us five years to achieve 1 million users. Thanks to partners like Snap, we have reached more than 6 million total users in less than one year. We think it is entirely possible that this midterm election will see significantly higher voter turnout than recent comparable elections—perhaps as many as 100 million voters. If those prognostications hold, TurboVote users could make up a full 6 percent of the voting population.” David Cohen is editor of Adweek's Social Pro Daily.