Snapchat’s Biggest Advertiser Is… TikTok

Multiple sources indicate that TikTok has invested heavily on Snapchat

two gladiators facing off
Snapchat and TikTok are very different apps, competing for the same eyeballs. Getty Images, Snapchat, TikTok

While Snapchat and TikTok compete for the attention of young mobile-first audiences, Snapchat has also been happy to take the upstart streamer’s ad dollars. So much so that, according to the ad sales intelligence company MediaRadar, TikTok is the single biggest advertiser on Snapchat.

@ScottNover Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.