Snapchat Releases Sponsored World Lenses, Which Allow Brands to Augment Reality

Snap's turning 3-D graphics into ads

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In its ongoing quest to stay ahead of Facebook, Snap is bringing ads to the real world. Last month, Snapchat launched a feature called world lenses that extends the app’s face-swapping filters to objects in the real world. Now, Warner Bros., Netflix and Dunkin’ Donuts are turning those floating 3-D graphics into ads.

According to Snap, a trio of new ad products marks the app’s largest update to its non-vertical video ad products—chiefly lenses and geofilters—since launching the first

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