Snapchat Releases Sponsored World Lenses, Which Allow Brands to Augment Reality

Snap's turning 3-D graphics into ads

Warner Bros. and Netflix are running sponsored world lenses. Snapchat

In its ongoing quest to stay ahead of Facebook, Snap is bringing ads to the real world. Last month, Snapchat launched a feature called world lenses that extends the app’s face-swapping filters to objects in the real world. Now, Warner Bros., Netflix and Dunkin’ Donuts are turning those floating 3-D graphics into ads.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.