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Instagram may be encroaching on Snapchat’s territory when it comes to features and users, but Snapchat remains teens’ go-to app for social media, according to Piper Jaffray’s latest report.
The investment firm’s annual “Taking Stock With Teens” report includes responses from 6,100 people across 44 states and asked teens about their social media usage over the past month. Forty-seven percent of teens said Snapchat is their favorite app, up from 35 percent a year ago, while only 24 percent picked Instagram.