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The NCAA March Madness Tournament tipped off this afternoon with Princeton and Notre Dame on the court, and Snapchat is capturing the streams of photos and videos fans take during the tourney.
As part of Snapchat’s partnership with Turner (which has multimedia rights to March Madness), the app will publish more than 30 “Our Stories” during the three weeks of games. Our Stories—previously known as Live Stories—are the collections of live content collected at events. Each arena for the 64 participating colleges will be wrapped with themed geofilters that fans can lay on top of their photos and videos.