Snapchat Gears Up for a Different Kind of Back-to-School Shopping Season

US families with one high school student are projected to spend over $8.5 billion this year

Oracle Data Cloud found that there are 20 million parents on Snapchat Snapchat

The upcoming back-to-school shopping season will carry a different weight than previous ones, as uncertainly looms over whether students will be returning to their school buildings or their living rooms, but they will still need supplies, and that’s where Snapchat comes in. David Cohen is editor of Adweek's Social Pro Daily.