Snapchat Gears Up for a Different Kind of Back-to-School Shopping Season

US families with one high school student are projected to spend over $8.5 billion this year

The upcoming back-to-school shopping season will carry a different weight than previous ones, as uncertainly looms over whether students will be returning to their school buildings or their living rooms, but they will still need supplies, and that’s where Snapchat comes in.

Snapchat’s research found that 86% of high school students on its platform plan to buy school supplies, while 82% intend to purchase clothes and accessories.

Nearly 30% of high school students on Snapchat use the application while they shop to take Snaps with in-store filters, and almost 75% of them are interested in using augmented reality to “try on” products before buying them.

It doesn’t end with high school, as 27% of college students on Snapchat plan to spend at least $700 on back-to-school shopping this year, and nearly 70% of them are also interested in using AR to try on products before completing the purchase.




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