Snapchat Gears Up for a Different Kind of Back-to-School Shopping Season

US families with one high school student are projected to spend over $8.5 billion this year

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The upcoming back-to-school shopping season will carry a different weight than previous ones, as uncertainly looms over whether students will be returning to their school buildings or their living rooms, but they will still need supplies, and that’s where Snapchat comes in.

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