Ad Tech

Snapchat Acquires Location-Based Data Company to Ramp Up Mobile Measurement

Placed connects digital ads to foot traffic

Consumers opt in to Placed's panels that track their location in exchange for money.Source: Getty Images
By Lauren Johnson

June 5, 2017

Snapchat has bought advertising data player Placed as the app builds out an ad-tech stack to track offline conversions from digital ads.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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