Snapchat Acquires Location-Based Data Company to Ramp Up Mobile Measurement

Placed connects digital ads to foot traffic

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Snapchat has bought advertising data player Placed as the app builds out an ad-tech stack to track offline conversions from digital ads.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in