Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
When Dunkin' Donuts ran Vine-made ads on ESPN during a Monday Night Football broadcast in September 2013, it seemed as if the era of "snackable" video was upon us. Brands were going to create volumes of very short, pithy clips that engaged modern, digital consumers who craved brevity.
It was going to be different from TV's 30- and 60-second mind-set born from decades past, and marketers were going to show what they'd learned from a GIF-happy online world.