The U.S. Forest Service is about to become one of the first federal organizations to run Instagram ads in the mobile-social app with a splash tomorrow to celebrate the 70th birthday of Smokey Bear.
The cause worked with The Ad Council to secure the ad space with the help of social agency HelpsGood. Since Smokey Bear first appeared in 1944, Ad Council efforts for the Forest Service have been backed by an estimated $2 billion in donated media.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in