SMB Millennial Marketers Have Social-First Mindsets, Study Finds
Millennials in control of marketing budgets at SMBs buy into social media marketing first, finds Magisto, a Menlo Park, Calif.-based video marketing app provider.
In its research released on Wednesday, “Unlocking the Most Powerful Shift in SMB Marketing,” (opens as a PDF) the vendor tells Target Marketing in an email that “Millennials are 136 percent more likely [than] Baby Boomers to create videos for social media; and virtually no Millennials marketing SMBs would invest in television advertising.”
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