Smashbox Goes Behind the Scenes of a Photo Shoot in Its Foray Into VR

Digital push also includes augmented reality and new site

Plenty of iconic magazine and fashion shoots over the years have taken place at the 25,000-square-foot Smashbox Studios in Los Angeles—a Stuart Weitzman campaign shot by Mario Testino, for instance, and Annie Liebovitz's shoot with Reese Witherspoon, Amy Adams and Channing Tatum for Vanity Fair's Hollywood Issue last year.