Small Businesses Can Stock Up for the Connected Consumer

Amazon Pay's head of global merchant marketing on how we'll shop in the future

a woman speaking in a zoom call
At Adweek's Future of Shopping panel, marketers discussed how even in a connected world retail is ever-changing. Adweek

Since the introduction of Amazon’s signature virtual assistant Echo, powered by Alexa, customers have engaged with brands differently and with ease. Increasingly, consumers are getting more comfortable using voice-enabled devices to help with tasks like shopping.

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.