Small Business Owners Are Missing Digital Fundamentals (Infographic)

Small business owners love social but lack unified web and digital presences

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As user numbers continue to swell, marketers have shifted their focus toward the larger social networks. However, the cost of marketing competitively on larger networks may be prohibitive for small business owners. An infographic from Spark Business examines social media and technology adoption among small business owners.

Small business owners rely heavily on social, with 61 percent saying they use social sites for their businesses. 54 percent use Facebook, 22 percent use Linkedin, 11 percent are on Twitter and fewer than 10 percent use Instagram or YouTube.

While social may provide opportunities to connect with audiences and potential customers, small business owners are often missing some fundamental steps in creating a unified online experience for their customers.

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