Slowly Digging Out of Its Hole

Digg was once a traffic fire hose for publishers. Now overhauled, can it get its mojo back?

When the New York tech incubator Betaworks bought the former social news giant Digg for a mere $500,000, there was confusion, but mostly snark and ridicule. “There was a lot of nervous laughter in that first staff meeting when we announced it,” said Digg gm Jake Levine. In the weeks since its July 31 relaunch, the completely overhauled site has garnered some favorable reviews but has a long road ahead if it wants to recapture its once crucial role in the online publishing game.

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