Slowing Economy Hits Online Advertising
NEW YORK The slowing economy is cutting into online ad growth — although it is likely to take a greater toll on offline media, according to a new survey.
William Blair & Co. surveyed 150 Chicago-area interactive marketing companies to gauge the health of the medium. While it discovered a positive outlook, the investment bank found the gloomy outlook for the economy slowing growth.
Two-thirds of respondents said economic turbulence is affecting spending.
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