Slate Scales. But Is It Too Late to the Game?

Online news magazine hits traffic milestone

Since Slate launched in 1996, there’s always been the question of whether an online news magazine can attract enough advertising to support high-quality original content without a companion print product. Signs were pointing to “no” last year when Slate laid off four people including Jack Shafer, one of its best-known writers, and while the site won’t say, it’s believed to be marginally profitable at best.