Slate Scales. But Is It Too Late to the Game?

Online news magazine hits traffic milestone

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Since Slate launched in 1996, there’s always been the question of whether an online news magazine can attract enough advertising to support high-quality original content without a companion print product. Signs were pointing to “no” last year when Slate laid off four people including Jack Shafer, one of its best-known writers, and while the site won’t say, it’s believed to be marginally profitable at best.

Slate maintained that it could make a profit with the traffic it had (around 6.5

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