Slate Doubles Down on Podcasts

Panoply network banks on brands' growing interest in the digital format


There's always been a loyal base of listeners who download podcasts weekly, but thanks to the popularity of shows like Serial, more people are paying attention to the digital format. And the digital media company The Slate Group is betting demand will only continue to increase.

In late February, Slate announced Panoply, a full-service podcast network made up of media companies, authors, personalities and organizations. The new venture, led by Slate podcast chief Andy Bowers and general manager Brendan Monaghan, launched with a dozen outlets that host 18 shows, with more on the way.

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