Strategy

Signs of Summer: Judging What Is Real in Marketing

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By Chet Dalzell

Last week, I filled out my judging application for this year’s International ECHO Awards. I hope I get picked. (Sorry, the deadline for applying to be an ECHO Award judge was May 5. But, hey, while the judging application deadline has passed, there’s still up to a month to enter that brilliant campaign of yours.)

I have to confess … I’ve never been to Cannes for the ad festival, but I’ve always felt like the focus of winning a Cannes Lion is blow-my-mind creative – and results, well – they’re second fiddle.

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Headshot of Chet Dalzell

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

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