Should Your Small Business Create a Snapchat Geofilter?

For brands trying to connect with Millennials, or show that they're socially-savvy, creating a custom Snapchat geofilter could be a huge boost.


Snapchat has made it easier for brands to create their own geofilters, but should small businesses invest in this?

For brands trying to connect with millennials, or show that they’re socially-savvy, creating a custom Snapchat geofilter could be a huge boost.

Jay Hawkinson, senior vp of client success at SIM Partners, told SocialTimes that he feels these custom geofilters are a great idea for businesses:

Snapchat Geofilters communicate the “where and when” of a snap, giving brands an opportunity to engage with consumers in the moment.

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