Shorter Ads Are Taking Over Digital, Right? Not So Fast, Says Pandora

For audio, brands may need a mix of long and short form

The music-streaming service's study is at odds with a popular industry narrative. Twitter: @pandoramusic

While shorter ads have been all the rage on digital platforms recently, that narrative appears to be a little more nuanced with Pandora.

@Chris_Heine Christopher Heine is a New York-based editor and writer.