In the 1980s shopping malls were all the rage. They were the “big thing” in consumer marketing because for the first time, many stores were aggregated in one spot. Stores are obviously cheaper to implement in clusters when they can share infrastructure and utilities like air-conditioning. However, while malls succeeded for many years, that train has sailed. Malls are now the realms of teenyboppers; inferior places to shop. Why?
Two observations come to mind:
- Malls are limited in the physical space and customizations they can offer a store.