ShopIgniter wants to make it OK for brands to post about products on Facebook


Social commerce company ShopIgniter this week announced Igniter 4.0, a platform aimed at helping retailers promote their products with rich posts that engage users and push them down the path to conversion.

ShopIgniter CMO Kevin Tate says Igniter aims to fill the gap in the social conversion funnel between awareness/discovery and e-commerce/in-store purchases. When retailers first got on Facebook, they tried to sell too hard and turned off users. Now they know engagement is important but they sometimes end up putting Likes, comments and shares ahead of business objectives.

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