Shopify’s Latest Moves Are a Sign of What’s to Come in Ecommerce

It changed its terms of use and broke up with Mailchimp

Mailchimp and Shopify are no longer allies in ecommerce. Photo Illustration, Amber McAden, Source: Getty Images, Shopify, Mailchimp

Twelve days ago, Shopify, the Canadian ecommerce platform underpinning thousands of brands, announced a series of changes to its partnership program and API access that has serious implications for its partners and merchants. It was also announced that Mailchimp is leaving Shopify’s marketplace, causing even more concern.

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@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
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