Shocase Recognizes Marketers Behind Brands

How do you market yourself as a new social network when the mere phrase “new social network” sends potential users to sleep?

New social networks are always launching — and that’s boring. While most people aren’t against the idea of a new social platform, it’s difficult to get excited about “the next Facebook” or “the new LinkedIn.” But then how DO you market yourself as a new social network when the mere phrase “new social network” sends potential users to sleep?

@MaryCLong maryclong@digitalmediaghost.com Mary C. Long is Chief Ghost at Digital Media Ghost. She writes about everything online and is published widely, with a focus on privacy concerns, specifically social sabotage.
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