Pokemon Go Is the Hottest Thing on U.S. Mobile, So Who's Marketing in Japan?

Foreign companies are using social media and mobile to dominate the American market, but are we marketing them back?

About one week after launch, the number of Pokemon Go users topped that of Facebook. Roaring mobile media success on that magnitude begs a question: Foreign companies are using social media and mobile to dominate the American market, but are we marketing them back?

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}