If you’re an entrepreneur, social media may feel like a huge waste of time and energy. Pop in for a quick post, and it’s easy to be sucked down the rabbit hole of news, politics, friends and cat videos—so many cat videos. You understand how speaking directly to customers affects your sales.
Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.