5 Ways Big Data Makes Your Marketing Irresistibly Personal

Predictive marketing may sound like a new thing, but if you ask any retail buyer, they'll tell you they've been doing it since fashion became a thing.

Predictive marketing may sound like a new thing, but if you ask any retail buyer, they’ll tell you they’ve been doing it since fashion became a thing. The definition of a fashion buyer’s job is to figure out what customers will want next season–and in what quantity.