Strategy

Shaking Up Sales, Loyalty With the Human Touch

Headshot of Jeanette McMurtry
By Jeanette McMurtry

With all of the emphasis on customer journeys and engagement, a whole new genre of marketing technology has cropped up. We have Web content management, programmatic, social listening and customer experience platforms , just to name a very few of the many tools available. In fact, in February of this year, Gartner reported that 89 percent of marketers expect customer experience software to be key to how they set their brand apart and build value among customers.

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Headshot of Jeanette McMurtry

Jeanette McMurtry

Jeanette McMurtry is a psychology-based marketing expert providing strategy, campaign development, and sales and marketing training to brands in all industries on how to achieve psychological relevance for all aspects of a customer's experience. She is the author of the recently released edition of “Marketing for Dummies” (Fifth Edition, Wiley) and “Big Business Marketing for Small Business Budgets” (McGraw Hill). She is a popular and engaging keynote speaker and workshop instructor on marketing psychology worldwide. Her blog will share insights and tactics for engaging B2B and B2C purchasers' unconscious minds which drive 90 percent of our thoughts, attitudes and behavior, and provide actionable and affordable tips for upping sales and ROI through emotional selling propositions. Her blog will share insights and tactics for engaging consumers' unconscious minds, which drive 90 percent of our thoughts and purchasing attitudes and behavior. She'll explore how color, images and social influences like scarcity, peer pressure and even religion affect consumers' interest in engaging with your brand, your message and buying from you. Reach her at Jeanette@e4marketingco.com.

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