Session Spotlight: Learn How Brands Can Take Advantage of CDPs at FUSE Summit
In a few short years, customer data platforms (CPDs) have made a big splash on the marketing technology scene. Gartner named them one of six marketing technologies to watch in 2018 and the category is expected to reach $1 billion in revenue by 2019. Adoption is expected to grow based on marketers’ growing interest in permission-based marketing, first-party data, and providing unified cross-platform customer experiences.
CDPs are expected to be a hot topic at the FUSE
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