Sephora Mastered In-Store Sales By Investing in Data and Cutting-Edge Technology

Fending off Amazon with its own tools

Sephora continues to bet big on marrying the physical retail experience with digital twists. Getty Images

San Francisco is home to some of the world’s biggest tech names—Twitter, Salesforce and Uber to name a few—but it’s also headquarters for Sephora, a location that has seemingly served the brand well in adopting technology, ecommerce and digital advertising to compete with Amazon.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.