FanDuel, Games Dominate Early Instagram Advertising

A look at the early days of Instagram advertising found plenty of FanDuel and game developers, along with ads delivered to the wrong devices.

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A look at the early days of Instagram advertising found plenty of FanDuel and game developers, along with ads delivered to the wrong devices.

Mobile application marketing intelligence provider Sensor Tower examined early adopters of advertising on the Facebook-owned photo- and video-sharing network since it was opened to all brands, and its findings included:

Approximately one out of every 10 ads on Instagram in October was for fantasy-sports provider FanDuel, which seems to be trying to capitalize on the heart of the National Football League schedule.

SensorTowerDraftKingsInstagram

In contrast, rival daily-fantasy-sports service DraftKings only accounted for approximately one out of every 200 ads on Instagram during the month.

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