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Mobile application marketing intelligence provider Sensor Tower examined early adopters of advertising on the Facebook-owned photo- and video-sharing network since it was opened to all brands, and its findings included:
Approximately one out of every 10 ads on Instagram in October was for fantasy-sports provider FanDuel, which seems to be trying to capitalize on the heart of the National Football League schedule.
In contrast, rival daily-fantasy-sports service DraftKings only accounted for approximately one out of every 200 ads on Instagram during the month.