Facebook to Disable "Send an Update" that Let Pages Reach Fans Directly Through Messages


Facebook has begun notifying Page owners that on September 30th it will remove the “Send an Update” option that let Page admins send Messages to their fans. These Updates often went unseen since they were delivered to the rarely opened “Other” Facebook Messages inbox. Rather than have Page admins waste time using tool that didn’t perform well, Facebook decided it would be best to remove it.

The site can already be overwhelming to marketer, so by stripping out ineffective or broken features, Facebook can get Page admins to focus on tools that build value for their brands.

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