Security Is Your Responsibility Too
As agencies, we often receive and have our clients’ credentials for all sorts of sites—email automation applications, FTP servers, hosting accounts, social media accounts and more—but do you provide your client with adequate protection, including how you receive it and how you share it internally? I bet not.
Agencies are rarely able to focus on the solitary task of architecting email campaigns; a good multitouch campaign will have social media, press announcements, landing pages, web pages, microsites, shopping cart pages and more.
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