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NBCUniversal has committed $4.38 billion to broadcast the next four Olympics. Could ESPN steal those rights by hardly spending a dime?
Not a chance. But ESPN has every right to go after the Olympics and every other major sporting event via its second-screen companion viewing apps like the popular GameCast. In fact, as social TV continues to explode, it’s opened up the next battleground in the sports media world, where those exorbitant broadcast rights fees don’t guarantee anything.