This morning Clearspring officially announced that they will soon deprecate the company’s Launchpad widget platform, integrating features directly into AddThis which will become Clearspring’s central platform. The shift makes a ton of sense, as the concept of “widgets” doesn’t resonate as strongly with users as “sharing” does. While Facebook and other social platforms want to be a centralized place for the content a user shares, AddThis serves as the sharing switchboard.
Clearspring also wants to participate in the 1 billion user race, as its reach has grown from 200 million users last year to over 600 million users as of today. That means Clearspring has data on almost have the world’s global internet population which is now approximately over 1.7 billion (source). While it’s easy for some to write off Clearspring’s latest shift, the company now has access to a massive amount of data.